Product Information Management Is Critical For Omnichannel Management

This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help communicate accurate and consistent product information across an omnichannel landscape. These business data solutions serve three purposes: 1) to ensure the quality and integrity of product data, 2) to allow business users to manage and orchestrate product data with its associated content (copy, imagery, video, and audio), and 3) to act as a hub between content management, eCommerce, digital asset management, and enterprise resource planning (ERP) systems. Without PIM, an organization's ability to easily govern and syndicate product information across an increasingly vast omnichannel ecosystem is impossible. Enterprise architects need to work closely with marketers, online merchandisers, and product managers to incorporate PIM into the overall data management architecture and strategy. This report takes you to the Forrester Wave™: Product Information Management (PIM), Q2 2014, providing research and analysis to understand the 10 most significant providers in the category — ADAM Software, Agility Multichannel, asim, Enterworks, hybris (an SAP company), IBM, Informatica, inRiver, Riversand Technologies, and Stibo Systems.