Product-Led Growth: A Forrester Overview

January 8th, 2020

Summary

When choosing the appropriate go-to-market approach, B2B organizations must consider the offering, internal core competencies, and the market situation. One go-to-market option leverages the product to drive growth by focusing on customers using and experiencing the offering to gain value from it. This approach is known as product-led growth. In this report, we provide a definition of product-led growth, describe the key areas in which it differs from top-down approaches, and explain what product management teams should consider when selecting an approach.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.