Trends Report

Product-Led Growth: A Forrester Overview

January 8th, 2020


When choosing the appropriate go-to-market approach, B2B organizations must consider the offering, internal core competencies, and the market situation. One go-to-market option leverages the product to drive growth by focusing on customers using and experiencing the offering to gain value from it. This approach is known as product-led growth. In this report, we provide a definition of product-led growth, describe the key areas in which it differs from top-down approaches, and explain what product management teams should consider when selecting an approach.

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