Vision Report

Product Management Best Practices For Driving Business Success

May 4th, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

Product management leaders often have one goal that trumps all else: Ensure that the product portfolio meets revenue goals. This can be difficult when faced with overburdened teams, lack of resources, and a sales and marketing organization tasked with multiple priorities. Forrester has identified customer focus, a disciplined approach to investment decisions and product lifecycle processes, and commitment to product management role clarity and improvement as key best practices that drive business success. This report provides detail regarding these practices and recommendations for getting started toward business improvement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.