Summary
Product management leaders often have one goal that trumps all else: Ensure that the product portfolio meets revenue goals. This can be difficult when faced with overburdened teams, lack of resources, and a sales and marketing organization tasked with multiple priorities. Forrester has identified customer focus, a disciplined approach to investment decisions and product lifecycle processes, and commitment to product management role clarity and improvement as key best practices that drive business success. This report provides detail regarding these practices and recommendations for getting started toward business improvement.
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