Planning Guide Report

Product Management: Planning Assumptions 2021

September 18th, 2020


As B2B organizations plan for 2021, product leaders must ensure their business strategy is feedback-ready and ready to evolve. They must also upskill the product team and tighten up any profit leakages by ensuring products and services are clearly defined and priced. Tracking the pulse of customers — both users and buyers — should be the top priority so that the organization can be the first to respond to customer signals with new product features, a revised pricing or delivery approach, or new innovations. In this report, we identify five trends that will affect the priorities of product management leaders in 2021.

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