Data Snapshot

Product Recommendations Drive Positive Behaviors Among US Consumers

December 1st, 2022
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen

Product recommendations based on previous purchases are common in online shopping. US online adults (35%) consider them an important feature on a retailer’s website, according to Forrester’s Retail Benchmark Recontact Survey, 2022. In-store product recommendations are less common, but nearly half (46%) of US online adults agree with the statement that product recommendations in stores would make them “value a retailer more,” and 46% would find them helpful during their in-store shopping experience. Retailers that offer in-store recommendations could differentiate themselves. This data snapshot shows US online adults’ sentiment toward product recommendations in physical stores.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.