Data Overview Report

Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

April 17th, 2013
With contributors:
Anjali Lai , Ryan Morrill


Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and expectations of advertising. Marketers should be aware of various nuances in the values of these consumers before segmenting such "types." In this report, we analyze Forrester's Consumer Technographics data to show these nuances and give guidance on how to address these diverse consumer markets.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.