Case Study

Progress Software: Adopting And Systematizing The Campaign Framework

How Progress Software Streamlined Campaign Execution With The Campaign Framework

August 22nd, 2024
Simon Daniels, Principal Analyst
Simon Daniels Principal Analyst
With contributors:
Cristina De Martini , Craig Moore , Julia Swerdlow , Ellen Lind

Summary

The Forrester Campaign Framework is an audience- and needs-based planning and execution model. Recognizing its value, Progress Software adopted it to improve its marketing activity execution and measurement. A cross-functional team worked with Forrester to implement the framework and address challenges with alignment, visibility, and consistency. This case study describes how Progress incorporated the Campaign Framework into its business and the benefits it saw after putting it into action.

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