Protect Your Digital Assets — Without Driving Customers Away

In the publishing, media and entertainment, and services industries, and across many other verticals, fewer and fewer companies deliver their products as physical assets such as printed reports, books, or magazines. Instead, these assets are created, stored, and accessed as digital content. When individuals violate terms of agreement or outright steal, digital asset overuse and other forms of abuse represent significant revenue losses. For a long time, companies resisted the implementation of a digital rights management (DRM) solution out of fear that it would erode the customer experience to such an extent that the cost of losing frustrated customers would far outweigh the abuse and fraud losses that the company could prevent. In this report, Forrester guides security and risk (S&R) professionals through governance best practices and tools and vendors' solutions to combat digital asset overuse.