Best Practice Report

Public Relations Agencies: Questions To Ask Vendors

January 1st, 2018


As they select a PR agency, B2B organizations must ask the right questions during their conversations with potential agency partners to uncover the differences between these providers. Most agencies have a similar range of services, can boast of similar successes through case studies, and offer a wide range of skills and capabilities. Organizations must find a partner that is compatible with the team’s work and communications style. This report illustrates how senior leaders can use 10 sets of differentiation criteria, considerations, and questions to ask when evaluating and selecting a PR agency.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.