Summary
As they select a PR agency, B2B organizations must ask the right questions during their conversations with potential agency partners to uncover the differences between these providers. Most agencies have a similar range of services, can boast of similar successes through case studies, and offer a wide range of skills and capabilities. Organizations must find a partner that is compatible with the team’s work and communications style. This report illustrates how senior leaders can use 10 sets of differentiation criteria, considerations, and questions to ask when evaluating and selecting a PR agency.
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