Best Practice Report

Public Relations On A Global Scale: Key Factors To Consider

January 1st, 2018

Summary

When implementing and managing global public relations programs, organizations must seek a balance between centralized control and local autonomy. Centralized PR, regional hubs, and in-country resources each present advantages and disadvantages. When selecting a global PR approach, consider regional differences in language, culture, and market attributes, as well as internal organizational factors. In this report, we review the external and internal factors that organizations should consider when deciding how to support global public relations, as well as the pros and cons of three different approaches.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.