Trends Report

Q&A: Decoding Hong Kong’s Digital-Only Banks — Livi Bank

Livi Aims To Embed Banking Into Customers’ Daily Lives

August 2nd, 2021
Meng Liu, Senior Analyst
Meng Liu Senior Analyst
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
Zhi-Ying Barry, Principal Analyst
Zhi-Ying Barry Principal Analyst
Nancy Lin, null
Nancy Lin
Sukriti Dangi, null
Sukriti Dangi
Bill Nagel, null
Bill Nagel

Summary

livi bank, backed by Bank of China (Hong Kong), Jingdong Technology Holding (JD Technology), and Jardine Matheson Group, launched in Hong Kong in August 2020 as the fourth virtual bank of the eight currently operating there. It has since acquired more than 100,000 customers and achieved some of the early goals in its lifestyle banking vision. Digital strategy leaders at banks can use this report — the first in a series about Hong Kong digital banks — to understand livi bank’s vision, strategy, business model, and future roadmap.

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