Forecast Report

Q3 2020 Digital Marketing Tracker, Global

ForecastView Digital Marketing Tracker Provides Global Online Advertising Revenue For 14 Companies And Four Advertising Channels

January 12th, 2021
Brandon Verblow, null
Brandon Verblow
Sanjeev Kumar, null
Sanjeev Kumar
With contributors:
Reineke Reitsma , Himank Joshi

Summary

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 14 key digital media and services companies, which together constitute roughly 90% of the online advertising market. For the first time, in Q3 2020, the tracker also categorizes this revenue into four key channels: traditional search, social, e-commerce, and online banner and video. The downloadable spreadsheet includes quarterly historical data from Q1 2015 to Q3 2020.

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