Forecast Report

Q3 2020 Digital Marketing Tracker, Global

ForecastView Digital Marketing Tracker Provides Global Online Advertising Revenue For 14 Companies And Four Advertising Channels

January 12th, 2021
With contributors:
Himank Joshi , Reineke Reitsma

Summary

Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 14 key digital media and services companies, which together constitute roughly 90% of the online advertising market. For the first time, in Q3 2020, the tracker also categorizes this revenue into four key channels: traditional search, social, e-commerce, and online banner and video. The downloadable spreadsheet includes quarterly historical data from Q1 2015 to Q3 2020.

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