Summary
livi bank, backed by Bank of China (Hong Kong), Jingdong Technology Holding (JD Technology), and Jardine Matheson Group, launched in Hong Kong in August 2020 as the fourth virtual bank of the eight currently operating there. It has since acquired more than 100,000 customers and achieved some of the early goals in its lifestyle banking vision. Digital strategy leaders at banks can use this report — the first in a series about Hong Kong digital banks — to understand livi bank’s vision, strategy, business model, and future roadmap.
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