Best Practice Report

Q&A: Insights Services

The Top Six Questions And Answers You Should Know About Insights Service Providers

August 4th, 2016
JP
Jennifer Belissent, PhD
With contributor:
Holger Kisker, Ph.D.

Summary

Deriving insights from volumes of diverse data and turning those insights into outcomes that boost business is the new Holy Grail. Yet for many companies, it's like jumping on a speeding train. They can't choose the right technology, hire the talent, execute on the analytics, and implement the insights fast enough to get onboard. Insights service providers offer a new solution, but decision-makers are unsure how to get started. This report answers the key questions customer insights (CI) professionals should consider when selecting an insights service provider.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.