Summary
Deriving insights from volumes of diverse data and turning those insights into outcomes that boost business is the new Holy Grail. Yet for many companies, it's like jumping on a speeding train. They can't choose the right technology, hire the talent, execute on the analytics, and implement the insights fast enough to get onboard. Insights service providers offer a new solution, but decision-makers are unsure how to get started. This report answers the key questions customer insights (CI) professionals should consider when selecting an insights service provider.
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