How To Report

Qualifying Sales Candidates: Building a Sales Interview Guide

January 1st, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director

Summary

Without a repeatable interview process, sales organizations cannot expect to consistently achieve their desired outcome — hiring top sales talent. Candidate performance must be measured against a consistent set of criteria. A prescriptive interview guide ensures that interviewers are well prepared.

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