Best Practice Report

Rally Marketing And S&R Around Shared Values Of Customers And The Brand

Collaborate To Protect The Brand And Unlock New Opportunities

September 6th, 2023
With contributors:


The relationship between marketing and security and risk (S&R) pros often ranges from frosty to nonexistent. But the lack of collaboration between these two functions exposes a company to multiple risk vectors. Although they may seem worlds apart, marketing and S&R align on two goals: protecting customers and protecting the brand. This report outlines the risks of marketing and S&R operating in silos and provides a roadmap for how to build a relationship for stronger collaboration.

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