Summary
The relationship between marketing and security and risk (S&R) pros often ranges from frosty to nonexistent. But the lack of collaboration between these two functions exposes a company to multiple risk vectors. Although they may seem worlds apart, marketing and S&R align on two goals: protecting customers and protecting the brand. This report outlines the risks of marketing and S&R operating in silos and provides a roadmap for how to build a relationship for stronger collaboration.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).