Ranking PC Growth Markets

During the next decade, PC manufacturers will ship more than 1.4 billion PCs to new users around the globe, the vast majority of which will find their way into emerging PC markets like China and Brazil. By 2015, Forrester forecasts that there will be more than 2.25 billion PCs in use in the 68 most populous countries. The challenge that technology marketers face is prioritizing the development, marketing, and distribution efforts in a largely unknown and new market environment. After 25 years of incremental improvements in technology, the next 10 years in the PC industry will call for real innovation around product design, supply chain management, distribution, and marketing. Knowing where to place your bets in the near-, medium-, and long-term future will give your organization a major advantage over current and as yet unknown new competitors.