Reaching Empowered Women Through Social Media

Interactive marketers, especially consumer packaged goods (CPG) companies have excellent opportunities to engage with their most influential consumers on social media and gain an edge against their competitors by inspiring genuine interaction with their target audiences. In this report, we look at best practices for reaching a key CPG segment: empowered women — females ages 25 to 54 who feel that the Internet helps them manage family life. In order to engage empowered women successfully and pull ahead of the crowd, CPG companies must design campaigns that enhance communication and aid in consumers' decision-making and influence.