Trends Report

Ready Your Bank For Its Move From Legacy IT To Business Technology

Six Steps For Moving To Digital Banking In The Age Of The Customer

June 4th, 2015
Jost Hoppermann, Vice President, Principal Analyst
Jost Hoppermann Vice President, Principal Analyst
With contributors:
George Lawrie , Holger Kisker, Ph.D. , Joseph Miller

Summary

Financial services companies around the world are changing the way they serve and interact with their customers. Without this change, banks and other financial services firms will be unable to increase their top-line growth or remain competitive for any prolonged period of time. In changing their company's application landscape, application development and delivery (AD&D) teams play an important role in this transformation. The overarching goal? To move from traditional information technology (IT) to business technology (BT) that focuses on the technology, systems, and processes to win, serve, and retain customers. However, a plethora of failed transformation initiatives show that this kind of change can involve significant risk. This report describes six major steps that will help AD&D teams prepare for this business-critical transformation journey.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.