Summary
According to Forrester’s Digital Business Strategy Survey, 2022, digital business leaders believe a detailed vision of the future, focusing on customer outcomes, driving creativity, analytical thinking, and innovation are critical for success with digital products and initiatives. Behind these initiatives stands a product manager who must evaluate opportunities and lead the effort to build effective solutions. A great digital product manager ensures that the organization’s offerings drive increasing value for the customer and the business. This report introduces the Digital-Ready Product Management Framework, which outlines the key attributes and drivers necessary for success in digital product management.
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