Readying Digital Product Management For Success

January 17th, 2023

Lisa Singer VP, Research Director

Tony Plec Principal Analyst

Sam Somashekar

With contributors:

Oliwia Berdak , Aurelie L'Hostis , Dan Bieler , Melissa Parrish , David Morrison , Drew Zalucky

Summary

According to Forrester’s Digital Business Strategy Survey, 2022, digital business leaders believe a detailed vision of the future, focusing on customer outcomes, driving creativity, analytical thinking, and innovation are critical for success with digital products and initiatives. Behind these initiatives stands a product manager who must evaluate opportunities and lead the effort to build effective solutions. A great digital product manager ensures that the organization’s offerings drive increasing value for the customer and the business. This report introduces the Digital-Ready Product Management Framework, which outlines the key attributes and drivers necessary for success in digital product management.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.