Model Overview Report

Readying Digital Product Management For Success

January 17th, 2023
Sam Somashekar, null
Sam Somashekar
With contributors:
Oliwia Berdak , Aurelie L'Hostis , Dan Bieler , Melissa Parrish , David Morrison , Drew Zalucky


According to Forrester’s Digital Business Strategy Survey, 2022, digital business leaders believe a detailed vision of the future, focusing on customer outcomes, driving creativity, analytical thinking, and innovation are critical for success with digital products and initiatives. Behind these initiatives stands a product manager who must evaluate opportunities and lead the effort to build effective solutions. A great digital product manager ensures that the organization’s offerings drive increasing value for the customer and the business. This report introduces the Digital-Ready Product Management Framework, which outlines the key attributes and drivers necessary for success in digital product management.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.