Best Practice Report

Realizing The Full Value Of The Forrester Marketing Plan On A Page

March 4th, 2019

Summary

Developing a clear, concise marketing plan ensures marketing’s alignment to business goals. However, many B2B organizations limit the impact of marketing planning activities by failing to fully execute on their plans. Marketing teams can use simple approaches to prioritize activities, focus resources, and stay on the path to successful growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.