Best Practice Report

Realizing The Full Value Of The Forrester Marketing Plan On A Page

March 4th, 2019
Craig Moore, VP, Principal Analyst
Craig Moore VP, Principal Analyst

Summary

Developing a clear, concise marketing plan ensures marketing’s alignment to business goals. However, many B2B organizations limit the impact of marketing planning activities by failing to fully execute on their plans. Marketing teams can use simple approaches to prioritize activities, focus resources, and stay on the path to successful growth.

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