Case Study

Red Hat: Transforming Content And Empowering The Global Content Team With Agile Marketing

November 3rd, 2020
With contributor:
Marcia Trask


Scaling to support organizational growth with finite resources frequently strains teams across marketing. Adopting agile methodologies enables marketing teams to improve productivity and stakeholder alignment while enhancing team cohesion and morale. After implementing agile, the global content team at Red Hat cut collateral process time by 73% while increasing job satisfaction and improving staff retention. In this case study, we explain how Red Hat improved content team retention and job satisfaction while cutting content production time, improving organic web traffic results, and increasing stakeholder satisfaction using agile marketing methodologies.

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