Summary
Scaling to support organizational growth with finite resources frequently strains teams across marketing. Adopting agile methodologies enables marketing teams to improve productivity and stakeholder alignment while enhancing team cohesion and morale. After implementing agile, the global content team at Red Hat cut collateral process time by 73% while increasing job satisfaction and improving staff retention. In this case study, we explain how Red Hat improved content team retention and job satisfaction while cutting content production time, improving organic web traffic results, and increasing stakeholder satisfaction using agile marketing methodologies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).