Red Hat: Transforming Sales Messaging

January 1st, 2018

Summary

A key goal of sales enablement is to ensure reps’ effectiveness in every buyer interaction. To address this goal, enablement teams drive competency and confidence through training and coaching. Sales enablement also works with cross-functional teams to make sure that assets are useful for preparing reps for buyer interactions and for delivering effective messages directly to buyers. In this case study, we describe how Red Hat transformed its messaging to drive better conversations and reinforced that messaging through productive sales onboarding and continuous learning initiatives.

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