Summary
IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to business technology (BT) that helps firms win, serve, and retain customers. While its revenues and profits have suffered as it makes this transition, IBM is building and growing strong products and services in data and analytics, security, mobility, cloud platforms, and customer engagement solutions that are directly relevant to the BT agenda. This report helps you identify where and how IBM can be a key partner in achieving your BT agenda.
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