Trends Report

Reinvent The Web To Win The Mobile Moment

Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start

January 17th, 2017
DJ
Danielle Jessee
With contributors:
Martin Gill , Julie Ask , Thomas Husson , Michael Facemire , Allison Cazalet , Peter Harrison

Summary

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad. (Customers rate your app. How would they rate your mobile web?) We asked 59 mobile web experts if there's a better way. Their advice? Put aside 20 years of desktop web legacy, and reinvent the role mobile web plays in customer engagement. As a digital business professional, it's time to start over and build progressive, app-like mobile web experiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.