Summary
New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can significantly improve the scope and effectiveness of their remarketing efforts by taking advantage of additional digital touchpoints, and employing best practices like developing a segmentation strategy, aligning creative with remarketing segments, and choosing media partners — the type and the number — based on individual needs and objectives.
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