Essentials Report

Research Overview: Mobile App Experiences

A Guide To Getting Mobile Retail Experiences Right

September 20th, 2019
Jennifer Wise, null
Jennifer Wise
Michelle Beeson, null
Michelle Beeson
With contributors:
Fiona Swerdlow , David Truog , Luis Deya , Madeline King


Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales, enable online and offline sales, and retain existing customers. This report gives digital business strategy professionals in retail a one-page graphical overview highlighting key themes, frameworks, and new approaches for improving mobile app functionality and experience design.

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