Essentials Report

Research Overview: Nurture Programs For A Lead-Centric Demand Process

A Guide To Forrester’s Nurture Research Aligned To The Rearchitected Demand Waterfall®

December 30th, 2022
Laura Cross, VP, Principal Analyst
Laura Cross VP, Principal Analyst
With contributors:
Vicki Brown , Nicky Briggs , Terry Flaherty , Amy Hawthorne , Lisa Nakano , Robert Peterson , Carrie Rediker , Alaina Ladd , Arianne Burnette

Summary

Lead nurture programs build relationships with potential buyers at various stages of the lead-centric rearchitected Demand Waterfall® to get individual leads into an active buying cycle. This report compiles Forrester’s body of research focused on nurture programs with a lead-centric approach.

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