Best Practice Report

Resourcing the Channel Sales Plan: Support Teams

January 5th, 2018


A B2B channel sales team requires dedicated resources from various parts of the organization to support execution of the annual plan. Cross-functional staff members fulfill partners’ specific technical, marketing and enablement needs. Support resources must be prioritized by their ability to support a segmented revenue opportunity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.