RACI Matrix Tool

Responsibility Assignment (RACI) Matrix Tool For The PMM Model

January 1st, 2021

Summary

The Forrester Product Marketing And Management (PMM) Model is a customer-centric and collaborative product commercialization and lifecycle process. Organizations seeking to operationalize the PMM Model must clarify roles and responsibilities across marketing, product, sales, and other functions to gain consensus on roles, expectations, and responsibilities and to maintain alignment during implementation. This report provides a responsibility assignment (aka RACI) matrix tool — including recommended assignments — to help product managers adapt the PMM Model into an effective instrument.

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