Trends Report

Retail eCommerce In Brazil: Marketing And Site Features

A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

January 6th, 2015
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Zia Daniell Wigder, null
Zia Daniell Wigder
With contributor:
Rebecca Katz

Summary

The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents from traditional retailers, web-only retailers, and manufacturers selling direct responded to questions about the current state of their eCommerce businesses. The first report covered key performance indicators such as conversion rates and average order values. Our second report detailed the team headcount dedicated to various eCommerce functions and key eCommerce initiatives. In the final report of this series, we address which marketing tactics are proving most effective for online retailers in Brazil and which site features they offer or plan to add to their sites. This report will help eBusiness professionals at both local and global companies better understand the eCommerce opportunity in Brazil and help them benchmark their marketing tactics and site features against our survey results.

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