Summary
To fend off retail competitors, healthcare organizations (HCOs) must prioritize price transparency, cash options, and subscription models. Big Retail is digging into the healthcare market; Walmart plans to open 22 primary care locations by 2022. Forrester’s data shows that the value of retail healthcare for US online adults is mainly convenience and ease of access and use. However, reputation is important for US online adults with health insurance: 34% prioritize reputation when selecting a health insurer, per the Forrester Analytics Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020. This report provides a snapshot of Forrester's data on US online adults' use of retail healthcare.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).