Data Snapshot

Retail Healthcare Locations Leverage Ease Of Access And Use As Value-Adds

June 14th, 2021
With contributor:
Peter Harrison

To fend off retail competitors, healthcare organizations (HCOs) must prioritize price transparency, cash options, and subscription models. Big Retail is digging into the healthcare market; Walmart plans to open 22 primary care locations by 2022. Forrester’s data shows that the value of retail healthcare for US online adults is mainly convenience and ease of access and use. However, reputation is important for US online adults with health insurance: 34% prioritize reputation when selecting a health insurer, per the Forrester Analytics Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020. This report provides a snapshot of Forrester's data on US online adults' use of retail healthcare.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.