Best Practice Report

Retail Mobile Websites: Checkout And Payments Features Best Practices

Apply Lessons Learned From The Forrester Digital Experience Review™ Evaluations For US Retail Mobile Sites

January 11th, 2023
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Connor Weathers

Summary

More than half of US online adults with a smartphone regularly use it to research and purchase products and services, according to Forrester’s Consumer Benchmark Survey, 2022. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in our Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site checkout and payment experiences help their customers complete one of the most important phases of their shopping journey — the transaction. It is part of a series that provides digital leaders with best-practice examples of leading retail mobile site features.

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