More than half of US online adults who use a smartphone use them to research or purchase products and services, according to Forrester’s Consumer Benchmark Survey, 2022. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in the Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site customer setup and retention features help their customers find the information they need to make confident purchase decisions. It is part of a series that provides digital leaders with best-practice examples of leading retail mobile site features.