Trends Report

Retailers: Capitalize On Your Order Status Alerts To Thrill Customers And Gain Key Insights

Specialized Providers Enable Competitive Advantage By Leveraging Shipping Status Notifications

October 21st, 2020
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Brandon Shaik , Diane Lynch

Summary

Retailers and brands are missing the opportunity to create excellent experiences for their customers after capturing their orders. Customers are much more likely to open the transactional notifications that you send them during the "buy" stage of the customer lifecycle than your regular marketing emails. Retailers should capitalize on this opportunity to add value for customers to keep them engaged, deliver exactly the information they want (and actively look for), and earn ongoing loyalty.

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