Retailers: Orchestrate And Invest In Great Post-Purchase Experience

The post-purchase experience spans the period from when an order is first placed until a package arrives at the customer’s doorstep; retailers must use technology to manage the post-purchase experience for the customer across the entirety of the “buy” stage of the customer lifecycle. Retailers must create highly personalized, relevant post-purchase experiences for their customers, which in turn will increase reengagement. Insights that post-purchase technology providers generate helps retailers monitor and evaluate internal processes.