Summary
To understand, predict, and influence the customer signals that correlate with renewal or repurchase, you must remember signal selection is not the same for every customer. Use Forrester’s Customer Retention Model to identify and understand signals that correlate with renewal or repurchase. When selecting signals that lead to outcomes like retention, you must consider the customer persona and customer lifecycle phase. Read this report to understand how to use the Forrester Postsale Customer Engagement Design Framework to incorporate persona and customer lifecycle insights into your selection of retention signals.
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