Summary
Painstaking preparation is a must for B2B demand marketers who want to prepare the ideal mix of inbound and outbound tactics. In particular, motivating buyers to take the next step in their decision-making process requires behind-the-scenes choreography that provides a seamless transition. Landing pages offer a staging area not only for offer redemption and conversion, but also for collecting buyer insights that inform engagement strategies and deliver a personalized experience. In this report, we describe best practices for operationalizing and optimizing landing pages for demand marketing by audience context and program activation requirements.
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