B2B pricing is evolving quickly as companies are increasingly adopting usage-based and outcome-based models either in addition to or in place of traditional seat-based subscription offerings. The rise in generative AI (genAI) technologies, in which costs scale with usage and manual work is often automated, is driving the need for pricing strategies that better reflect value and cost. B2B companies should reevaluate their pricing models to ensure they track with value and support the business strategy. This report provides an overview of pricing models, their pros and cons, and considerations for implementation.