Best Practice Report

Rethinking Virtual Events For Demand Marketing

 and  one contributors
Nov 02, 2018

Summary

In the B2B world, virtual events are an environment in which B2B marketers can attract and engage with buyers. Compared with in-person events, virtual events allow information about behavior to be captured more easily, and they can be powerful tools for driving demand program success. This report examines a modern approach to virtual events for B2B marketers, focusing on audience context, content, data requirements, and delivery aligned to demand marketing goals.

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