Rethinking Virtual Events For Demand Marketing

November 2nd, 2018

With contributor:

Summary

In the B2B world, virtual events are an environment in which B2B marketers can attract and engage with buyers. Compared with in-person events, virtual events allow information about behavior to be captured more easily, and they can be powerful tools for driving demand program success. This report examines a modern approach to virtual events for B2B marketers, focusing on audience context, content, data requirements, and delivery aligned to demand marketing goals.

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