Best Practice Report

Rethinking Web Conversion Optimization For Demand Marketing

November 3rd, 2019

Summary

B2B buyers’ journeys are not static or absolute; all buyers determine meaning and relevance on the basis of their needs, interests, and historical interactions and content consumed. Demand marketers must support a fluid, dynamic buyer’s journey, with the ability to change and adapt in response to buying signals captured and new insights into the needs of a buying group and interaction preferences of its individual members. This report explores the B2B website as not only a delivery mechanism in the tactic mix, but also as a strategic asset for better understanding buyers and using those insights to optimize messaging and tactics on and off the website.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.