Rethinking Webinars For Demand Generation

December 4th, 2018

With contributor:

Summary

Webinars — a tried-and-true delivery channel for demand marketers — have evolved to provide more advanced features that allow marketers to profile attendees and increase engagement before, during, and after each event. Demand marketers can take advantage of modern webinar technologies to better profile their attendees and more effectively engage them during and after the webinar. This report describes an improved approach to webinars for B2B marketers, with a focus on audience context, content, data requirements, and delivery aligned to demand generation goals.

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