Trends Report

Rewrite The Netbook Story For Business Technology Buyers

Position Netbooks For Business Use — Especially In Emerging Markets

October 9th, 2009
With contributors:
Peter Burris , Zachary Reiss-Davis

Summary

For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use. Netbooks have become known as companion devices for jet-setting or fashion-conscious executives or as a device they'd give their children. However, there is potential for netbooks in emerging markets, particularly for business use. The increasing penetration of broadband access, the interest and adoption of on-demand software, and cost-consciousness among business buyers create the perfect storm. Tech marketers need to get the business-to-business (B2B) story right for netbooks in emerging markets by focusing on what they are and can be, rather than what they are not.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.