Road Map: How GeSI's "SMART" Report Broadens The IT Industry's Green Agenda

The "SMART 2020: Enabling the low carbon economy in the information age" report issued by the Global e-Sustainability Initiative (GeSI) will raise the environmental stakes for strategy professionals at IT suppliers. Vendors looking to respond to their customers' increasing demands for environmentally responsible operations and products need to: 1) clean up their internal operations and the transparency of the report progress; 2) improve the environmental footprint of their hardware, software, and services; and 3) incorporate their technologies into solutions that enable greener business, industrial, and societal activities. The GeSI report highlights the enabling capabilities of IT products and services; IT vendors looking for environmental leadership must add this dimension to their slate of green activities.