Best Practice Report

Roadmap Strategies for Entering a New Buying Center With an Existing Offering

January 1st, 2018


A roadmap is an essential deliverable that outlines how an offering will be enhanced and evolve over time. Four different approaches can be used to structure a roadmap when entering a new buying center with an existing product. When entering a new buying center, product managers need to ensure that the needs of the current buying center continue to be addressed.

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