Trends Report

ROI Models Help Build The Business Case For Digital Initiatives

August 9th, 2022
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
Peter Wannemacher, Principal Analyst
Peter Wannemacher Principal Analyst
With contributors:
David Hoffman , Nicola Shorten , Diane Lynch

Summary

Traditional ROI models work poorly for transformative digital initiatives. The move from a siloed, linear value chain to ecosystem-based digital value propositions requires new ways of measuring ROI. Focusing digital investments on specific benefits in the value chain is key. This report provides digital strategy leaders a checklist to increase transformative investment in digital initiatives.

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