Trends Report

ROI Models Help Build The Business Case For Digital Initiatives

August 9th, 2022
With contributors:
David Hoffman , Nicola Shorten , Diane Lynch

Summary

Traditional ROI models work poorly for transformative digital initiatives. The move from a siloed, linear value chain to ecosystem-based digital value propositions requires new ways of measuring ROI. Focusing digital investments on specific benefits in the value chain is key. This report provides digital strategy leaders a checklist to increase transformative investment in digital initiatives.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.