Trends Report

ROI Models Help Build The Business Case For Digital Initiatives

August 9th, 2022
With contributors:
David Hoffman , Nicola Shorten , Diane Lynch


Traditional ROI models work poorly for transformative digital initiatives. The move from a siloed, linear value chain to ecosystem-based digital value propositions requires new ways of measuring ROI. Focusing digital investments on specific benefits in the value chain is key. This report provides digital strategy leaders a checklist to increase transformative investment in digital initiatives.

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