Role Profile: Digital Business Strategist

March 5th, 2024

With contributors:

Ian Jacobs , Peter Wannemacher , William Dahlgren , Pushpa Marwal , Taylor Hansen , Shayna Neuburg

Summary

This role profile provides a job description and competencies for the digital business strategist role. Companies rely on digital business strategists to assist in creating, planning, adjusting, implementing, measuring, and maintaining the organization’s strategic objectives and related activities associated with digital commerce and engagement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.