Summary
Companies need the head of e-commerce to own the entire digital experience. Forrester’s 2022 Digital-Influenced Retail Sales Forecast, US, predicts that the share of online retail sales out of total US retail sales will continue to grow. Companies feel more pressure than ever to deliver a fluid and integrated online experience for their customers. Read this role profile to understand the skills, capabilities, and responsibilities you should look for in your head of e-commerce.
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