Role Profile: Head Of Digital Business/E-Commerce

December 1st, 2022

With contributors:

Fiona Swerdlow , Brendan Witcher , Taylor Hansen

Summary

Companies need the head of e-commerce to own the entire digital experience. Forrester’s 2022 Digital-Influenced Retail Sales Forecast, US, predicts that the share of online retail sales out of total US retail sales will continue to grow. Companies feel more pressure than ever to deliver a fluid and integrated online experience for their customers. Read this role profile to understand the skills, capabilities, and responsibilities you should look for in your head of e-commerce.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.