Role Profile

Role Profile: Marketing Program Orchestration Manager

February 2nd, 2024
With contributors:
Steven Casey , Alaina Ladd , Arianne Burnette

Summary

As the marketing function evolves and the complexity of technology, processes, and cross-functional working models increases, marketing organizations must build out a project management orchestration role on the team. This role focuses on improving customers’ experience when engaged with marketing and breaking down the internal silos that are systemic in marketing subfunctions. Its output is a single, aligned strategy and planning motion that orchestrates customer experience from a demand marketing perspective. This report details the responsibilities of a marketing program orchestration manager, success metrics, and required skills, behaviors, and knowledge.

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