Role Profile

Role Profile: Frontline Marketing Program Orchestration Manager

June 7th, 2024
Naomi Marr, Principal Analyst
Naomi Marr Principal Analyst
With contributors:
Steven Casey , Alaina Ladd , Maria Alexandrou , Arianne Burnette

Summary

As the marketing function evolves and the complexity of technology, processes, and cross-functional working models increases, marketing organizations must build out a project management orchestration role on the team. This role focuses on improving customers’ experience when engaged with marketing and breaking down the internal silos that are systemic in marketing subfunctions. Its output is a single aligned strategy and planning motion that orchestrates customer experience from a demand marketing perspective. This report details the responsibilities of a frontline marketing program orchestration manager, success metrics, and required skills, behaviors, and knowledge.

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