Role Profile: Regional Field Marketing Director

June 30th, 2023

With contributors:

Steven Casey , Nicky Briggs , Conrad Mills , Daryl Wright , Alaina Ladd , Arianne Burnette

Summary

A field marketing director (or country or regional marketing director) must understand the impact of global business, marketing, and sales strategies on the region they cover and is responsible for developing and executing a regional marketing strategy and plan to accomplish regional goals and contribute to overall business success. They often act as a consultant to their organization during business strategy development by identifying approaches that won’t work in-region and developing alternate solutions, so they must stay up to date on the latest trends and issues. This report serves as a guide for business leaders to help them find the right talent for the regional field marketing director role.

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